Special thanks to Angelica Morris for her contributions to this edition of the Top Product Placement Monthly Insights.
As the writers’ strike continues, both linear and streaming TV will need contingency plans for new content. For streaming this is mostly due to platforms’ heavy reliance on scripted original content. Diesel Labs, a content research company, found that 64% of all nine major premium streaming platforms’ TV and movie programming releases in 2022 were scripted (and 36% unscripted). Diesel Labs measures engagement and programming volume. Read more
Netflix’s ad-supported tier had a rocky start but after a few fixes to the consumer and advertiser experience, the streamer is experiencing successful growth. HBO’s early streaming reputation made us nervous for the launch of Max, but with minor tweaks and updates the new platform has received overall positive sentiment. Each new change poses its own new challenge, but are streamers strategically and financially equipped to establish profitability? We have a feeling 2023 will continue to be a challenging year for all. Read more
The new YouGov PQS tool combines a quality score – known as a Placement Quality Score (PQS) – with streaming audiences to help value a product placement. This new tool is the beginning of a new era of measuring the ROI of Entertainment Marketing with Product Placement, providing high caliber decision making metrics that help capture both reach and quality of placements within streaming content. Read more
Black Mirror creator, Charlie Booker, took ChatGPT for a spin by asking it to write an episode of the hit show. To sum up Brooker’s experience in the most ironic way possible, the creator found himself looking at the Black Mirror version of Black Mirror scriptwriting – while the ChatGPT-scripted episode was unusable, it helped Brooker in pointing out several cliches of the anthology series. Read more
Samba TV released a new report, “State of Diversity in TV” that revealed cast diversity as a key deciding factor for some audiences and found some audiences- notably Hispanic and Asian audiences – are underrepresented in the top 50 TV programs in the U.S. “The data shows that greater on-screen representation will tend to increase viewership overall and among diverse populations,” said Samba TV CEO and co-founder Ashwin Navin. Among other key findings, the report revealed that streamers like Netflix are leaning into diverse representation in their content. Notably, the most diverse streaming shows were all Netflix originals. Read more
Special thanks to Angelica Morris for her contributions to this edition of the Top Product Placement Monthly Insights.
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