key takeaways
- The majority of ad-supported subscribers for major streaming platforms are new customers, indicating strong interest in the option without significantly affecting higher-priced no-ads plans. This reinforces Product Placement as an optimal investment for brands to be unskippable!
- Quality content transcends borders. Streaming services have enabled Korean original content to gain immense popularity worldwide in recent years. Major platforms are investing heavily in Korean and other global content, making it crucial for brands to consider these strategies for reaching a vast and diverse audience effectively.
- Microsoft’s Azure GPT secures data, retains administrative control, seamlessly integrates with internal systems, and adapts to proprietary data streams. This signifies the evolution of AI in business, where secure, adaptable, and value-boosting solutions will play a pivotal role in forward- thinking organizations.
- Spotify’s growth presents a compelling opportunity for brand marketers to leverage music’s power in reaching diverse and expanding user base, especially among the influential Gen Z segment, to enhance brand visibility, engagement, and market reach.
- Barbie excels in versatility, and now, let’s add another achievement to her impressive list. The movie’s marketing team has strategically ensured that the film remains the center of discussions for months. In recent weeks, multiple brands have initiated marketing collaborations with a Barbie theme showcasing how brands can harness entertainment’s influence to steer cultural dialogues.
19% OF U.S. DISNEY+ AND 11% OF NETFLIX USERS ON AD-SUPPORTED PLANS, 85% NEW
Seven months after Disney+ launched an ad-supported subscription tier in early December 2022, 19% of U.S. subscribers are on that plan, according to a survey of 2,506 adults conducted March 23-27 by HarrisX for Samba TV, which tracks viewership intel across 48 million connected televisions worldwide. Read more.
KOREAN CONTENT CAPTURES 50% OF ASIA SVOD VIEWING IN 2023 FIRST HALF; ‘THE GLORY’, ‘TAXI DRIVER’ AMONG TOP SHOWS
Korean content accounted for 50% of SVOD viewership and 42% of freemium viewership across Asia in the first half of 2023, according to a report released by Media Partners Asia (MPA). MPA also found that the number of VOD users streaming Korean content reached a record-breaking 58 million in the first quarter of 2023, driven by shows including Netflix’s The Glory and Physical: 100, as well as Taxi Driver, which Viu streamed in Southeast Asia. The report credited “a large domestic audience combined with massive reach” for the success of Korean content. Shows originating in Korea had the highest daily engagement rate across the nine Asian markets tracked by the report, ahead of U.S. and fast-growing Chinese, Thai, Indian, and Japanese content. Read more.
MICROSOFT INTRODUCES AZURE CHATGPT: A PRIVATE VERSION OF CHATGPT TAILORED FOR THE ENTERPRISE
Microsoft Azure ChatGPT is a pioneering offering that empowers enterprises to harness the capabilities of ChatGPT within their network ecosystem, fostering a more streamlined and efficient work environment. Renowned for its prowess in code correction and other multifaceted tasks, ChatGPT has garnered widespread acclaim across global business spheres. Read more.
SPOTIFY’S PREMIUM SUBSCRIBERS BASE GREW BY 10M IN Q2 TO REACH 220M PAYING USERS
Spotify’s global Premium Subscriber base grew to 220 million paying users in the last quarter, ending at the end of June. These numbers are up 17% year on year and 5% from the last quarter. The Monthly Active Users have risen with even larger numbers, there being 27% more users year on year and 7% more from the prior quarter. More specifically, their user base has seen a strong growth in Gen Z members. They are encouraged by their growth and hope to see four million more users join the band in the next quarter. Read more.
GRETA GERWIG MAKES BOX OFFICE HISTORY AS ‘BARBIE’ SCORES BIGGEST OPENING WEEKEND EVER FOR FEMALE DIRECTOR
Three cheers for Director Barbie. Greta Gerwig cemented box office history as her cotton candy-colored blockbuster “Barbie” scored a massive $155 million in its opening weekend, marking the biggest debut ever for a film directed by a woman. “Captain Marvel,” which was co-directed by Anna Boden and Ryan Fleck, previously held the title after earning $153 million in 2019. “Wonder Woman,” from filmmaker Patty Jenkins, stood as the record-holder for a movie solely directed by a woman with its $103 million debut in 2017. “Barbie” has notched several other box office records, including the biggest opening weekend of the year — besting “The Super Mario Bros. Movie” ($146 million). Read more.
Special thanks to Eduardo Alvarez for his contributions to this edition of the Top Product Placement Monthly Insights.
