In this episode I sit down to talk with sisters and social media personalities Ashley Nichole and Alisha Marie. With a combined 20M+ followers across all platforms, Ashley and Alisha have found creator success both together as well as individually by honing in on their particular audiences and finding sustainability in diversification. While not only do they continue to pave a way in the creator economy with their YouTube, TikTok and other social media content, but they have also began dipping their toes into new ventures such as their recently launched clothing line, Parallel Apparel. In this episode, Ashley and Alisha share with me their experiences on growing up as YouTubers, what it’s like to live and work together as sisters and their tips for aspiring content creators today.