In this episode I sit down with James Hobson, founder of the YouTube channel Hacksmith Industries. James’s channel has amassed a following of over 12M, where he and his team bring fictional items from video games, movies and TV shows to life. Beginning as a mechanical engineer, James took his skills and creative thought processes to create an innovative channel that would not only please his audiences but would regularly bring these otherworldly props such as Captain America’s Electromagnetic Shield, Proto-Lightsabers, Thor’s Hammer, etc.

into the real world. In this episode James and I breakdown how he grew his channel, how he continues to grow his audience after years of success and what the next wave of innovation for creators looks like.