Proving Product Placement Effectiveness: How to Measure ROI for Brand Success
Discover how product placement delivers measurable ROI through reach, brand lift studies, attribution reports, and…
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Get fresh insights from our team of industry veterans and experienced brand partners on the latest trends and best practices for influencer marketing and product placement.
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How to Measure In-Store Sales Lift from Influencer Marketing
Discover BENlabs' innovative approach to measuring in-store sales lift from influencer marketing while ensuring data…
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Hit Your Brand KPIs With These 4 Product Placement Strategies
Explore the different approaches to product placement, and how your brand can determine which one(s)…
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“How’d They Do That?” The How-To Product Placement Guide for Brands
Explore how product placement puts brands on the map by integrating their products in film,…
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BENlabs Named “Best Performance Marketing Company” by MarTech Breakthrough Awards
BENlabs has earned a major accolade in the performance marketing world, being named the Best…
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Movie Product Placement: Terms Brands and Productions Need to Know
Movie product placement has come a long way. In fact, movie product placement is only…
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AI Prompt: Explain It Like I’m Five
AI prompts explained using genies, stuffed animals, dinosaurs, and magic hats in this AI prompt:…
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The FTC and Beyond: Ad Disclosure Rules Around the World
Transparency in influencer marketing is a legal requirement in most countries across the world. We…
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How to Create the Perfect Influencer Brief
The perfect influencer brief, just like the content it’s trying to kickstart, is part art…
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Ten Instagram Mom Influencers for Your Back-To-School Campaings
Working with family-friendly influencers on Instagram can be highly beneficial for brands. We take a…
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Navigating the New Wave: How AI is Reshaping the Creative Landscape
Navigating the New Wave: How AI is Reshaping the Creative Landscape In a digital era…
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AI Insight: The Monthly Digest
Stay up to date with our monthly AI marketing and AI entertainment news recap: Gemini,…
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ELI5: What is an AI Agent?
An AI agent learns what you’re trying to do and then uses its computer smarts…
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Can the pace of change continue for AI? | Ask BENlabs
After the 2023 blockbuster year in AI, we sat down to ask Alex McFadyen whether…
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How to Get Noticed on LinkedIn – Five Things Marketers Should Know
Marketers, learn some practical insights and strategies to help maximize your presence and get noticed…
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Will AI Take My Job? | Ask BENlabs
With all the advancements in generative AI, many people are asking the question, will AI…
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Top Tech Influencers on Instagram Today
Working with family-friendly influencers on Instagram can be highly beneficial for brands. We take a…
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How does a brand find the right content creator for them? | Ask BENlabs
With millions of creators out there, how does a brand pinpoint the perfect creator for…
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Ask BENlabs | What’s your BENlabs elevator pitch?
Our elevator pitch is our track record. By leveraging audience mapping tools to build large-scale…
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Ask BENlabs | Does BENlabs use ChatGPT?
ChatGPT is a very handy tool. But the superpower of BENlabs is our proprietary AI…
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Five YouTube Marketing Mistakes Brands Can Easily Avoid
YouTube marketing is a goldmine for great video campaigns but a minefield for bad ones.…
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Ask BENlabs | What is cluster analysis?
At BENabs, we use it, and we talk about it, all the time. But what…
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AI Insight: The Monthly Digest
Stay up to date with our monthly AI marketing and AI entertainment news recap: Gemini,…
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Ask BENlabs | Learn, Create, Model Scale – What Does That Mean?
Our approach to AI- and data-driven marketing is described as "Learn, Create, Model, Scale." But…
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Ten Brand-Friendly Family Influencers Keeping it Real on Instagram
Working with family-friendly influencers on Instagram can be highly beneficial for brands. We take a…
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Growing a Brand YouTube Channel in 2024: 102 Guide for Marketers
We've covered the why's of growing a brand YouTube channel. Now, here's how to create…
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Mastering the Art of Engagement: Insights from MrBeast’s YouTube Strategy
In the dynamic world of digital marketing, staying ahead means learning from the best. MrBeast,…
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AI Insight: The Monthly Digest
Stay on top of what’s happening in AI marketing news with our monthly recap. Just…
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Growing a Brand YouTube Channel in 2024: 101 Guide for Marketers
From finding customers, to building relationships with them, find out why YouTube Marketing is an…
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Emerging Trends in Digital Marketing: Insights from VidSummit 2023 Creators
In a panel featured at VidSummit, creators share their insights on digital marketings trends that…
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10 Brand-Friendly “Finfluencers” Making an Impact on Instagram
These content creators have dedicated followings that actively seeking out the latest in fitness, nutrition,…
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How Influencer Marketing Works
Does influencer marketing work? Yes, done well it absolutely will boost sales, brand recognition and…
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Ask BENlabs | What’s Next for AI in 2024?
After the revolutionary "Year of Generative AI," we asked our EVP of Tech, what AI…
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Unmasking the Impact of AI in Social Media Security: Insights from BENlabs
Unstructured data is a goldmine. Here's a rundown of brand marketing AI tools you can…
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Low-Code No-Code AI Tools for Business: Strategies for Adoption
Unstructured data is a goldmine. Here's a rundown of brand marketing AI tools you can…
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Ask BENlabs | What was the big theme for AI in 2023?
How do you sum up the last year of advancements in artificial intelligence? According to…
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How the Generative AI Revolution is Driving Creators and Brands
Generative AI tools and generative AI content are the hot topic. Here’s what creators and…
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Ask BENlabs | How Does a Car Physically End Up in a Movie or TV Show?
A lot goes into executing a well-integrated automotive product placement, but how does a production…
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Harnessing AI for Data-Driven Marketing Success
James Myrick, GM of AI SaaS at BENlabs, offers a high-level view on the transforming…
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Ask BENlabs | How Does a Car End Up in a Movie or TV Show?
Simply put, many people just don’t know how an EV would fit into their lives…
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Chef Andre Rush: A Creator’s Journey from Army Greens to Chef’s Whites
Chris @authentic_traveling is on a quest to share a community-first perspective of the world.
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Thinking Beyond Conversions: How a Brand Lift Study Benefits Brands and Creators Alike
Brand lift studies benefit creators and brands alike. Providing the access to the data required…
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Ask BENlabs | What is the most common mistake marketers make?
Simply put, many people just don’t know how an EV would fit into their lives…
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Ask BENlabs | What are the biggest challenges facing automotive marketers today?
Simply put, many people just don’t know how an EV would fit into their lives…
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10 Health and Fitness Content Creators that Connect with Audiences
These content creators have dedicated followings that actively seeking out the latest in fitness, nutrition,…
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Ask BENlabs | How do you know when a project is the right fit for a vehicle?
In automotive product placement, finding the right project for a vehicle involves a look at…
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The Uncharted Benefits of Marketing AI Automation and Generative AI
AI is a buzzword but AI is much more than just a buzzword. It’s hard…
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The 10 Greatest Marketers of All Time
What does it take to be among the greatest marketers in the world? All of…
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Ask BENlabs | What do you tell a brand that’s on the fence?
By becoming part of the story, brands leverage the audience's emotional connection to that story.…
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Creator Spotlight: Unfiltered Culture + Cuisine with Chris @authentic_traveling
Chris @authentic_traveling is on a quest to share a community-first perspective of the world.
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Best Marketing Podcasts for Marketers in 2023
Whether you’re looking for the latest and greatest marketing methods and opportunities or you just…
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Ask BENlabs | What does a character’s car say about them? Automotive Product Placement
What does Mr. T pulling up in a 1983 GMC Vandura say about his character…
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ELI5: Explain Cluster Analysis
How does cluster analysis actually work? And how would you explain it to a five…
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How Cluster Analysis Takes Influencer Marketing to the Next Level
Cluster analysis is basically examining data, finding commonalities, then grouping data points together logically based…
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9 Food & Recipe Content Creators to Watch in 2023
Connecting with the creators who own their niche is a great way for brands to…
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Creator Corner: Blow Up Your Content with a Data-Driven Approach
How to Blow Up on YouTube Shorts Enrico Incarnati, @EnricoIncarnati on YouTube, knows a thing…
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Ask BENlabs | Can You Get My Product Placed in My Favorite Show?
Audiences build a real emotional connection with their favorite TV shows, movies, and other entertainment…
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Top Product Placement Monthly Insights – September 2023
Trending content, AI, streaming - catch up on all the latest news!
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10 Influencer Marketing Interview Questions Every Brand Manager Should Ask
Content creator conversation starters for marketers.
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ELI5: Define Unstructured Data
“Explain like I’m five” or ELI5, is an idea that started on Twitter (#ELI5) and…
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Creator Spotlight: Authentic Cuisine + Authentic Content with José Barraza, @nowayjosecuisine
José Barraza – @NoWayJoséCuisine Socials: | Instagram | YouTube | TikTok | Facebook Watching José Barraza, AKA…
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Automotive Social Media Marketing: 15 Thought Starter Ideas
These top and emerging fashion influencers of 2023 are shaping the digital fashion landscape.
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Noom Wellness App Taps Health Influencer Marketing that Gets Results
Before and After: Noom Wellness App Taps Health Influencer Marketing that Gets Results Weight is…
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Music Video Product Placement Lessons from the 2023 MTV Video Music Awards
The 2023 VMAs were exciting, flashy, and, unlike many other award shows, without a major…
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Ask BENlabs | Where Does Product Placement Fit in the Overall Marketing Mix?
What tactics should product placement replace in the brand marketing mix? None. Or at least,…
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Grow Brand Awareness Intentionally with a Brand Lift Study
A brand lift study helps brands to create strategic campaigns that move the needle.
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Quick Takes – Issue 20: Creating Unskippable Moments
The average US adult dedicates 5.8 hours per day to watching TV and digital video…
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Creator Corner: Big YouTube Monetization Changes & More
Big Changes to YouTube Monetization YouTube splits ad and other revenues with creators on the…
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10 Automotive Influencers to Watch
Concepts to Classics: 10 Automotive Influencers to Watch Influencers marketing automotive products just makes sense.…
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Durex Condom Brand Makes Cultural Impact with Music Brand Integrations
BRAND INTEGRATION DRIVES DUREX TO #1 To spread its positive sexual wellness message, Durex tapped…
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Ask BENlabs | Product Placement ROI: Measuring Success Across the Funnel
Contrary to popular opinion, product placement ROI (return on investment) can be measured and tracked,…
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A CPG Influencer Marketing Success Story for Mission Foods and Guerrero
Tracking offline sales is key to CPG influencer marketing success.
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Top Product Placement Monthly Insights – August 2023
Trending content, AI, streaming - catch up on all the latest news!
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Creator Spotlight: Mamapreneurship with Jenna Ricciardi
A Brooklyn native, Jenna Ricciardi shares her family travels and insider advice on things to…
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When is an Agency (Of the Year) Not an Agency?
BENlabs was nominated for the 2023 Streamy award for Agency of the Year 2023. The…
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Quick Takes – Issue 19: Supercharge Your Advertising
Audiences are consuming content at an all-time high, but so are the opportunities for distractions.
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Top and Emerging Fashion Influencers to Watch 2023
These top and emerging fashion influencers of 2023 are shaping the digital fashion landscape.
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Ask BENlabs: How Much Does Product Placement Cost?
How much does product placement cost? Well, that really depends. We know that product placement…
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How Songwriters, Artists and Labels Are Evolving in the AI Era
AI is making its impact felt everywhere. That includes AI in the music industry. Among…
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Quick Takes – Issue 8: Creating Moments That Matter
Studios and networks are spending billions of dollars each year to reduce subscriber churn by…
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Creator Corner: On YouTube Shorts and Your Content Calendar
YouTube Shorts Link Changes: a Long Time Coming There are some big changes coming to…
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EUROPEAN PRODUCT PLACEMENT INSIGHTS – AUGUST 2023
Welcome to a new monthly edition of our European Product Placement Insights, a round-up of…
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CPG Influencer Marketing and the CPG Brand Loyalty Shake-Up
CPG influencer marketing is the key to catch and hold audience attention in the face…
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Take 5 with Samuel Gentry, Assistant Advertising Manager at Buick
Sam Gentry talks about the pivotal role product placement plays in Buick's advertising endeavors.
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It’s All About Timing: What’s The Best Time to Post on YouTube?
BENlabs AI uncovered the best time to post on YouTube for specific content niches, with…
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ELI5: Generative AI
“Explain like I’m five” or ELI5, is an idea that started on Twitter (#ELI5) and…
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Take 5: Microsoft Talks with BENlabs
a conversation with microsoft & BENlabs You’ve seen them in some of the best-known movies…
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Ask BENlabs: Creators Reach Super Bowl-Sized Audiences Every Day
The Super Bowl is the pinnacle of advertising. The “big game” is a cultural moment……
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Dupe Culture: Understanding is the First Step to Unraveling
What is Dupe Culture? Dupe culture is reshaping the fashion industry. Indeed, when it comes…
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GM and Barbie: Aligning Values To Create On-Screen Success
The Barbie movie has so much to see it might be easy to overlook the…
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Diving Into “The Bear” with Prop Master Laura Roeper
Prop master Laura Roeper talks Chicago, knives, and "The Bear" in this interview with BENlabs'…
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Building Brand Community: Tapping Creators to Build Community
The small creator approach offers lessons for building brand community.
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Gaming Influencer Marketing: Overwolf Content Ambassadors Drive 150K Installs
Overwolf is an all-in-one platform for creating, sharing and monetizing in-game apps and mods. Overwolf…
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Top Product Placement Monthly Insights – July 2023
Trending content, AI, streaming - catch up on all the latest news!
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Creator Spotlight: Ezequiel Cardenas Turned His 15 Minutes Into a Dedicated Fan Base
Ezequiel Cardenas is a singer/songwriter, actor, and content creator from southern California. Cardenas rose to…
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Ask BENlabs: Product Placement in Movies and TV: The Three Big Questions Answered
Product placement in movies and product placement in TV shows doesn’t just happen. Effective product…
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Influencer Marketing for Older Audiences
Influencer marketing for older audiences can yield unprecedented results. Marketers need to recognize how older…
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ELI5: Predictive AI
“Explain like I’m five” or ELI5, is an idea that started on Twitter (#ELI5) and…
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