You’re here because your fashion brand needs to make a real connection with audiences so they don’t skip or ignore what you have to say. You’re thinking about fashion influencer marketing and fashion product placement. Maybe you’re looking for the right fashion brand integration agency for your brand.
That’s BENlabs. We help clients like Bloomingdale’s, Omnilux, and Forever 21 achieve incredible results across influencer marketing, product placement in movies and TV, music activations and more.
There is no such thing as a captive audience anymore. You don’t need stats or data* to know that audience attention is split; that audiences have more choices of what to watch and where to watch it than ever before. Audiences don’t watch what’s on, they watch what they want, when, where, and how they want. *that doesn’t mean we’re not going to give you stats and data.
Fashion audiences aren’t looking in magazines or sitting through TV ads. Instead, they’re discovering new brands and trends through fashion influencers, “shopping the look,” and following the advice of content creators. They’re being exposed to fashion through their favorite music, movie, TV, and social content. At BENlabs, we’ll craft recommendations across the entertainment landscape so you’re there, in all the right places.
The average household has 5.2 streaming services. Movies, music, TV, and social media split audiences. There isn’t any one source that all people go to for fashion advice or content. Fashion brands need to show up meaningfully, and in multiple places, to really make an impact with their messaging and audiences.
Showing up in social feeds, with music artists, in movie theaters or on the hot streaming show is great, but fashion brands need to know exactly how these drive brand activations back to their business and growth KPIs. They need a partner who can make sense of structured and unstructured data to derive clear, actionable business insights.
BENlabs offers a full suite of AI-driven marketing services ranging from influencer integrations to product placement. Our self-serve AI SAAS puts the BENlabs AI tools, trained by over nearly 30,000 campaigns, in your hands. BENlabs proprietary AI models will help you find receptive audiences, level-up your content to drive audience action with predictable, measurable results against your KPIs.
When you work with BENlabs, you set up your fashion brand for success with brand affinity, increased recall, and sales… but we’re getting ahead of ourselves.
On average, people spend 6.7 years of their life on social media. By contrast, they spend under two years socializing IRL. People watch 5.7 hours of video a day on average, but they’re not watching in any one place. They’re accessing billions of hours of video content spread across thousands of streaming services and social platforms. 93% of us listen to music regularly, and the 27-42 year-olds (millennials) listen 75.1% more than older generations.
There are exciting statistics for any fashion brand that has learned to adapt, developing deep audience intelligence to meet prospects where they live online. On the flip side, it’s damning data for any brand that sees the diminishing returns on their marketing efforts and doesn’t find the right partner to help them go where the data leads.
For brands, it comes down to a need to get noticed. It’s about more than showing up; your fashion product or brand needs to stand out. To make a real connection with audiences.
Knowing where to reach fashion audiences is important, knowing how to reach them is at least as important.
The answer to understanding audiences on an individual level isn’t trying to find the gray areas of personal privacy, it’s using AI tools to understand individual behavior without the need for personal data.
BENlabs AI helps marketers build out this deep and granular picture. Our AI tools have been awarded multiple marketing intelligence patents and make all the difference for fashion brands looking to make an impact in fashion influencer marketing and other brand integrations. With these AI tools and BENlabs’ decades of experience across all of entertainment — movies, TV, music and music videos, in creator content on social media — fashion brands unlock incredible integration opportunities.
Build a clear picture of what content your target engages, unlocking new audiences and new opportunities
Discover the qualified voices that have the most influence with your most receptive audience segments
Incredible AI-driven predictive accuracy that tells you how audiences will act, expected ROI, CAC, brand awareness, lift, and other KPIs
See what your competitors are doing in the metasphere, understand what’s working and what’s not, so you can capture awareness and market share
Since 2021, Bloomingdale’s has known exactly where to turn when it needs to tap into content tastemakers in successful AI-driven influencer campaigns. The brand wanted to make a splash with its 150th anniversary collection and re-introduce the Bloomingdale’s brand to shoppers in emerging generations.
Creator content for Bloomingdale’s 150th anniversary campaign saw 7M total views and net 5.2% organic engagement. Paid support for creator content on TikTok saw a nearly 4.5% click through rate (CTR). Pinterest creator content and paid ad support driving audiences to pin the items they love to their own boards to create their own look from the Bloomingdale’s 150th collection.
So what’s a fashion brand to do? Get placed in movies, music and TV content? Kick off an influencer marketing effort? Hire a fashion brand agency? Well yes, but those don’t have to be separate efforts or involve a bunch of different vendors.
That’s what we do here at BENlabs. We’ve developed amazing AI tools that no other brand integration agency can match.
BENlabs helps marketers take their influencer marketing efforts to the next level with AI-guided tools. Working with fashion brands is one of industries where BENlabs shines—like working with fast fashion brand Forever 21, where we built influencer campaign to launch the Los Angeles Lakers collection to capture attention and deliver a 470% ROI!
Our AI tools build a complete picture of your current audience but more than that, they unlock new, receptive audience clusters based on where those audiences live online. BENlabs AI is the key that unlocks an individual’s online “neighborhood,” with no individual tracking required.
Forever 21 wanted to ensure the LA Lakers collection was inclusive and attainable for its target customers, so they needed to go beyond athlete influencer content.
We delivered: 15 influencers, 28 on-message pieces of content across Instagram and TikTok. 2.4M impressions, 4,150 clicks, and an incredible 470% (ROI) from 2,632+ attributable purchases.
Spotify partnered with BENlabs to integrate into content and connect with audiences in a way that would be impossible with traditional advertising.
The result? 73% lift in unaided brand recall, 16% lift in brand momentum, 12% lift in target audience agreeing that Spotify is “worth paying for”.
BENlabs has deep relationships across all entertainment that unlock opportunities for fashion brands in movies, TV, and music videos.
From prop placements to deep brand spotlights that are an important part of the plot, we can help your brand stand out in authentic, story-driven, unskippable moments.
When you work with us, we’ll help you develop authentic in-content integrations that reach and resonate with niche audiences while showing off your lates product offerings.
In addition to placing products in music videos, a relationship with BENlabs means unprecedented access to established and emerging music artists—like Lil Nas X, Megan Trainer, Lizzo and other iconic to up-and-coming names.
From brand integration in music videos to unskippable influencer-style brand activations with the hottest artists to music licensing and even custom brand-driven new music opportunities, BENlabs is where it happens.
BENlabs connected Lil Nas X and the Durex brand for music video placement, but it was the natural alignment and authenticity that ensured the social influence moment would really sing.
Results: Key placement moment, 28M+ views in the first five days, 6M+ organic social impressions, 275K engagements, and 74% of key viewers said they’d be thinking about Durex the next time they shopped for a condom.
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