Emerging and Crossover Artists Dominate the 2025 Grammy Nominations: Lessons for Brands
Discover how the Grammys highlight opportunities for brands to diversify reach and create cultural impact.
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Get fresh insights from our team of industry veterans and experienced brand partners on the latest trends and best practices for influencer marketing and product placement.
Influencer
How to Measure In-Store Sales Lift from Influencer Marketing
Discover BENlabs' innovative approach to measuring in-store sales lift from influencer marketing while ensuring data…
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The FTC and Beyond: Ad Disclosure Rules Around the World
Transparency in influencer marketing is a legal requirement in most countries across the world. We…
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How to Create the Perfect Influencer Brief
The perfect influencer brief, just like the content it’s trying to kickstart, is part art…
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Ten Instagram Mom Influencers for Your Back-To-School Campaings
Working with family-friendly influencers on Instagram can be highly beneficial for brands. We take a…
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Can the pace of change continue for AI? | Ask BENlabs
After the 2023 blockbuster year in AI, we sat down to ask Alex McFadyen whether…
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How to Get Noticed on LinkedIn – Five Things Marketers Should Know
Marketers, learn some practical insights and strategies to help maximize your presence and get noticed…
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Will AI Take My Job? | Ask BENlabs
With all the advancements in generative AI, many people are asking the question, will AI…
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Top Tech Influencers on Instagram Today
Working with family-friendly influencers on Instagram can be highly beneficial for brands. We take a…
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How does a brand find the right content creator for them? | Ask BENlabs
With millions of creators out there, how does a brand pinpoint the perfect creator for…
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Ask BENlabs | What’s your BENlabs elevator pitch?
Our elevator pitch is our track record. By leveraging audience mapping tools to build large-scale…
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Ask BENlabs | Does BENlabs use ChatGPT?
ChatGPT is a very handy tool. But the superpower of BENlabs is our proprietary AI…
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Ask BENlabs | What is cluster analysis?
At BENabs, we use it, and we talk about it, all the time. But what…
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Ask BENlabs | Learn, Create, Model Scale – What Does That Mean?
Our approach to AI- and data-driven marketing is described as "Learn, Create, Model, Scale." But…
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Ten Brand-Friendly Family Influencers Keeping it Real on Instagram
Working with family-friendly influencers on Instagram can be highly beneficial for brands. We take a…
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Growing a Brand YouTube Channel in 2024: 102 Guide for Marketers
We've covered the why's of growing a brand YouTube channel. Now, here's how to create…
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Mastering the Art of Engagement: Insights from MrBeast’s YouTube Strategy
In the dynamic world of digital marketing, staying ahead means learning from the best. MrBeast,…
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Growing a Brand YouTube Channel in 2024: 101 Guide for Marketers
From finding customers, to building relationships with them, find out why YouTube Marketing is an…
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10 Brand-Friendly “Finfluencers” Making an Impact on Instagram
These content creators have dedicated followings that actively seeking out the latest in fitness, nutrition,…
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How Influencer Marketing Works
Does influencer marketing work? Yes, done well it absolutely will boost sales, brand recognition and…
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Ask BENlabs | What’s Next for AI in 2024?
After the revolutionary "Year of Generative AI," we asked our EVP of Tech, what AI…
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Unmasking the Impact of AI in Social Media Security: Insights from BENlabs
Unstructured data is a goldmine. Here's a rundown of brand marketing AI tools you can…
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Low-Code No-Code AI Tools for Business: Strategies for Adoption
Unstructured data is a goldmine. Here's a rundown of brand marketing AI tools you can…
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Ask BENlabs | What was the big theme for AI in 2023?
How do you sum up the last year of advancements in artificial intelligence? According to…
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How the Generative AI Revolution is Driving Creators and Brands
Generative AI tools and generative AI content are the hot topic. Here’s what creators and…
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Harnessing AI for Data-Driven Marketing Success
James Myrick, GM of AI SaaS at BENlabs, offers a high-level view on the transforming…
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Chef Andre Rush: A Creator’s Journey from Army Greens to Chef’s Whites
Chris @authentic_traveling is on a quest to share a community-first perspective of the world.
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Thinking Beyond Conversions: How a Brand Lift Study Benefits Brands and Creators Alike
Brand lift studies benefit creators and brands alike. Providing the access to the data required…
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Ask BENlabs | What is the most common mistake marketers make?
Simply put, many people just don’t know how an EV would fit into their lives…
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10 Health and Fitness Content Creators that Connect with Audiences
These content creators have dedicated followings that actively seeking out the latest in fitness, nutrition,…
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The Uncharted Benefits of Marketing AI Automation and Generative AI
AI is a buzzword but AI is much more than just a buzzword. It’s hard…
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The 10 Greatest Marketers of All Time
What does it take to be among the greatest marketers in the world? All of…
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Creator Spotlight: Unfiltered Culture + Cuisine with Chris @authentic_traveling
Chris @authentic_traveling is on a quest to share a community-first perspective of the world.
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ELI5: Explain Cluster Analysis
How does cluster analysis actually work? And how would you explain it to a five…
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How Cluster Analysis Takes Influencer Marketing to the Next Level
Cluster analysis is basically examining data, finding commonalities, then grouping data points together logically based…
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9 Food & Recipe Content Creators to Watch in 2023
Connecting with the creators who own their niche is a great way for brands to…
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Creator Corner: Blow Up Your Content with a Data-Driven Approach
How to Blow Up on YouTube Shorts Enrico Incarnati, @EnricoIncarnati on YouTube, knows a thing…
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10 Influencer Marketing Interview Questions Every Brand Manager Should Ask
Content creator conversation starters for marketers.
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ELI5: Define Unstructured Data
“Explain like I’m five” or ELI5, is an idea that started on Twitter (#ELI5) and…
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Creator Spotlight: Authentic Cuisine + Authentic Content with José Barraza, @nowayjosecuisine
José Barraza – @NoWayJoséCuisine Socials: | Instagram | YouTube | TikTok | Facebook Watching José Barraza, AKA…
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Automotive Social Media Marketing: 15 Thought Starter Ideas
These top and emerging fashion influencers of 2023 are shaping the digital fashion landscape.
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Noom Wellness App Taps Health Influencer Marketing that Gets Results
Before and After: Noom Wellness App Taps Health Influencer Marketing that Gets Results Weight is…
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Grow Brand Awareness Intentionally with a Brand Lift Study
A brand lift study helps brands to create strategic campaigns that move the needle.
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Creator Corner: Big YouTube Monetization Changes & More
Big Changes to YouTube Monetization YouTube splits ad and other revenues with creators on the…
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10 Automotive Influencers to Watch
Concepts to Classics: 10 Automotive Influencers to Watch Influencers marketing automotive products just makes sense.…
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Durex Condom Brand Makes Cultural Impact with Music Brand Integrations
BRAND INTEGRATION DRIVES DUREX TO #1 To spread its positive sexual wellness message, Durex tapped…
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A CPG Influencer Marketing Success Story for Mission Foods and Guerrero
Tracking offline sales is key to CPG influencer marketing success.
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Creator Spotlight: Mamapreneurship with Jenna Ricciardi
A Brooklyn native, Jenna Ricciardi shares her family travels and insider advice on things to…
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When is an Agency (Of the Year) Not an Agency?
BENlabs was nominated for the 2023 Streamy award for Agency of the Year 2023. The…
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Top and Emerging Fashion Influencers to Watch 2023
These top and emerging fashion influencers of 2023 are shaping the digital fashion landscape.
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Creator Corner: On YouTube Shorts and Your Content Calendar
YouTube Shorts Link Changes: a Long Time Coming There are some big changes coming to…
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CPG Influencer Marketing and the CPG Brand Loyalty Shake-Up
CPG influencer marketing is the key to catch and hold audience attention in the face…
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It’s All About Timing: What’s The Best Time to Post on YouTube?
BENlabs AI uncovered the best time to post on YouTube for specific content niches, with…
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ELI5: Generative AI
“Explain like I’m five” or ELI5, is an idea that started on Twitter (#ELI5) and…
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Ask BENlabs: Creators Reach Super Bowl-Sized Audiences Every Day
The Super Bowl is the pinnacle of advertising. The “big game” is a cultural moment……
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Dupe Culture: Understanding is the First Step to Unraveling
What is Dupe Culture? Dupe culture is reshaping the fashion industry. Indeed, when it comes…
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Building Brand Community: Tapping Creators to Build Community
The small creator approach offers lessons for building brand community.
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Gaming Influencer Marketing: Overwolf Content Ambassadors Drive 150K Installs
Overwolf is an all-in-one platform for creating, sharing and monetizing in-game apps and mods. Overwolf…
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Creator Spotlight: Ezequiel Cardenas Turned His 15 Minutes Into a Dedicated Fan Base
Ezequiel Cardenas is a singer/songwriter, actor, and content creator from southern California. Cardenas rose to…
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Influencer Marketing for Older Audiences
Influencer marketing for older audiences can yield unprecedented results. Marketers need to recognize how older…
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ELI5: Predictive AI
“Explain like I’m five” or ELI5, is an idea that started on Twitter (#ELI5) and…
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Ask BENlabs: How To Avoid the Biggest Mistakes Marketers Make in Creator Marketing
How does a marketer choose the best content creators for their influence campaign? They follow…
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How to Create a Threads Brand Strategy
Should marketers create a Threads brand page? With Threads passing 100 million sign ups, it…
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Brands That Work With Micro Influencers Look Beyond Follower Count
Big name influencers drive awareness, but brands that work with micro influencers build a more…
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Gel Blaster Toy Targets Creator Marketing Success
Gel Blaster is #1 With a Gellet™ Gel Blaster was created to get everyone outside,…
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Video Game Influencer Marketing: How to Bring Your A Game
Video game influencer marketing? In this creator economy? While we prefer the term creator over…
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Ask BENlabs: How To Choose The Best Content Creators For Your Brand
How does a marketer choose the best content creators for their influence campaign? They follow…
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Creator Corner: Get Found and Get Paid
Being a content creator is hard. Fun? Sure. A lot of the time. A ton…
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ELI5: Machine Learning
“Explain like I’m five” or ELI5, is an idea that started on Twitter (#ELI5) and…
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Creator Spotlight: Kevin Langue – It’s All in a Day’s Work
Kevin Langue (YouTube | Instagram) is an actor, director, and online content creator and the…
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Content Creator vs. Influencer: It’s All About Authenticity
Thinking of influential voices as content creators vs influencers is key to authenticity, and authenticity…
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Ask BENlabs: Top Trends Impacting Marketers Today
AI in marketing is the biggest challenge facing marketers today… but it’s also the biggest…
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Bloomingdale’s Taps BENlabs for Influencer Marketing Success
Bloomingdale's tapped content creators to build an authentic connection with younger shoppers.
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11 Lessons on Content Success from MrBeast
11 Lessons on Content Success from MrBeast If you’ve never heard of MrBeast… just kidding.…
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Creator Spotlight: Ian Eastwood Captivates Audiences Online and Off
Ian Eastwood (YouTube | Instagram) captivates audiences online and off with his ease, authenticity, infectious…
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AI Intel: Is AI Magic? Spoiler: No
AI is powerful and it will change marketing forever. But it's not magic. It's math.
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Ask BENlabs: How to Get Started in Influencer Marketing
Ask BENlabs: How to Get Started in Influencer Marketing Influencer marketing works… but marketers and…
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3 Tips to Shape Your Spring and Summer Influencer Programs
3 Tips to Shape Your Spring and Summer Influencer Programs When we think of spring…
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25 Essential Tools for Content Creators
25 Essential Tools for Content Creators As creators, we’re always looking to do more, simplify…
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ELI5: Artificial Intelligence (AI)
Explain Like I’m Five: Artificial Intelligence (AI) “Explain Like I’m Five” or ELI5, is an…
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7 Tips for How to Work with Brands as a Creator
Getting a brand deal can feel like a challenge but as a content creator and…
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AI Glossary: Defining Key Artificial Intelligence Terms
“Artificial intelligence (AI) won’t replace you,” it has been said, “but someone using AI will.” …
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TubeBuddy by BENlabs Unveils AI Tools to Boost Engagement with Shorts and Vertical Videos
Discover how Tubebuddy's AI-driven Suggested Shorts and Vertical Video tools are changing content creation to…
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Nano vs Micro vs Mid vs Macro vs Mega Influencers: What Marketers Need to Know
Working with content creators who are influencers in their communities is a great way for…
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AI Intel: Of Donuts and Deep Learning
AI is powerful and it will change marketing forever. But it's not magic. It's math.
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BENlabs Book Club: The Age of Influence: The Power of Influencers to Elevate Your Brand: Review
“The Age of Influence: The Power of Influencers to Elevate Your Brand” is the BENlabs…
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ELI5: Influencer Marketing
Influencer Marketing – Explain Like I’m 5 “Explain Like I’m Five’ or ELI5, is an…
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Instagram Influencer Marketing: A Marketer’s Guide to Strategic Campaigns
Instagram is an influencer marketing must for brands at any stage. The platform has 2…
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Influencer Marketing for Brand Lift vs. Performance: Measuring Results and Finding Balance
Is influencer marketing best suited to brand lift? Or do we measure influencer marketing on…
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5 Keys to Driving Influencer Campaign Success
You might think yourself an expert on influencer campaigns. Or maybe your DIY campaigns aren’t…
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10 Must-Read Marketing Books That Will Change Your Approach Forever
If there’s one constant in marketing, it’s change. Still, there are some marketing fundamentals that…
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How Unstructured Data is Revolutionizing Marketing
There’s no shortage of data but not all data is created equal. Structured data is…
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ELI5: Define Retargeting
Retargeting – Explain Like I’m 5 “Explain like I’m five” or ELI5, is an idea…
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Women’s History Month Spotlight: Celebrating BENlabs Standout Campaigns
Women dominate the world of influencer marketing. They are the influencers and the audience. They…
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How to Be Data-Driven in Influencer Marketing Without Sacrificing Feel
The influencer part of influencer marketing is all about authenticity. Authenticity is all about feeling.…
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BENlabs Book Club: The Age of Influence: The Power of Influencers to Elevate Your Brand
Welcome to the BENlabs Book Club. Each month, we’ll read a marketing book, share some…
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How AI is Revolutionizing Influencer Marketing
Influencer marketing has become a popular strategy for marketers to reach audiences with brand messages.…
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How to Get Started as an Influencer for Creators
Influencers. Creators. Internet celebrities. In today’s social media world, these words mean different things. And…
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AI Intel: Data, Data, Everywhere
AI is powerful and it will change marketing forever. But it's not magic. It's math.
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