Emerging and Crossover Artists Dominate the 2025 Grammy Nominations: Lessons for Brands
Discover how the Grammys highlight opportunities for brands to diversify reach and create cultural impact.
Read MoreResources
Get fresh insights from our team of industry veterans and experienced brand partners on the latest trends and best practices for influencer marketing and product placement.
Industry
Maximizing Brand Visibility: Standard, Prominent, and Premium Product Placements Explained
Learn how different product placements can enhance your brand’s visibility in film and TV, and…
Read More
Strategic Product Placement: Engaging Audiences Without Overwhelming Them
Discover how product placement helps brand marketers create authentic connections and memorable impressions without overwhelming…
Read More
Proving Product Placement Effectiveness: How to Measure ROI for Brand Success
Discover how product placement delivers measurable ROI through reach, brand lift studies, attribution reports, and…
Read More
How to Measure In-Store Sales Lift from Influencer Marketing
Discover BENlabs' innovative approach to measuring in-store sales lift from influencer marketing while ensuring data…
Read More
Hit Your Brand KPIs With These 4 Product Placement Strategies
Explore the different approaches to product placement, and how your brand can determine which one(s)…
Read More
“How’d They Do That?” The How-To Product Placement Guide for Brands
Explore how product placement puts brands on the map by integrating their products in film,…
Read More
BENlabs Named “Best Performance Marketing Company” by MarTech Breakthrough Awards
BENlabs has earned a major accolade in the performance marketing world, being named the Best…
Read More
Movie Product Placement: Terms Brands and Productions Need to Know
Movie product placement has come a long way. In fact, movie product placement is only…
Read More
AI Prompt: Explain It Like I’m Five
AI prompts explained using genies, stuffed animals, dinosaurs, and magic hats in this AI prompt:…
Read More
Navigating the New Wave: How AI is Reshaping the Creative Landscape
Navigating the New Wave: How AI is Reshaping the Creative Landscape In a digital era…
Read More
AI Insight: The Monthly Digest
Stay up to date with our monthly AI marketing and AI entertainment news recap: Gemini,…
Read More
ELI5: What is an AI Agent?
An AI agent learns what you’re trying to do and then uses its computer smarts…
Read More
How to Get Noticed on LinkedIn – Five Things Marketers Should Know
Marketers, learn some practical insights and strategies to help maximize your presence and get noticed…
Read More
Ask BENlabs | Does BENlabs use ChatGPT?
ChatGPT is a very handy tool. But the superpower of BENlabs is our proprietary AI…
Read More
Five YouTube Marketing Mistakes Brands Can Easily Avoid
YouTube marketing is a goldmine for great video campaigns but a minefield for bad ones.…
Read More
Ask BENlabs | What is cluster analysis?
At BENabs, we use it, and we talk about it, all the time. But what…
Read More
AI Insight: The Monthly Digest
Stay up to date with our monthly AI marketing and AI entertainment news recap: Gemini,…
Read More
Ask BENlabs | Learn, Create, Model Scale – What Does That Mean?
Our approach to AI- and data-driven marketing is described as "Learn, Create, Model, Scale." But…
Read More
Growing a Brand YouTube Channel in 2024: 102 Guide for Marketers
We've covered the why's of growing a brand YouTube channel. Now, here's how to create…
Read More
Mastering the Art of Engagement: Insights from MrBeast’s YouTube Strategy
In the dynamic world of digital marketing, staying ahead means learning from the best. MrBeast,…
Read More
AI Insight: The Monthly Digest
Stay on top of what’s happening in AI marketing news with our monthly recap. Just…
Read More
Growing a Brand YouTube Channel in 2024: 101 Guide for Marketers
From finding customers, to building relationships with them, find out why YouTube Marketing is an…
Read More
Emerging Trends in Digital Marketing: Insights from VidSummit 2023 Creators
In a panel featured at VidSummit, creators share their insights on digital marketings trends that…
Read More
Ask BENlabs | What’s Next for AI in 2024?
After the revolutionary "Year of Generative AI," we asked our EVP of Tech, what AI…
Read More
Unmasking the Impact of AI in Social Media Security: Insights from BENlabs
Unstructured data is a goldmine. Here's a rundown of brand marketing AI tools you can…
Read More
Low-Code No-Code AI Tools for Business: Strategies for Adoption
Unstructured data is a goldmine. Here's a rundown of brand marketing AI tools you can…
Read More
Ask BENlabs | What was the big theme for AI in 2023?
How do you sum up the last year of advancements in artificial intelligence? According to…
Read More
How the Generative AI Revolution is Driving Creators and Brands
Generative AI tools and generative AI content are the hot topic. Here’s what creators and…
Read More
Harnessing AI for Data-Driven Marketing Success
James Myrick, GM of AI SaaS at BENlabs, offers a high-level view on the transforming…
Read More
Chef Andre Rush: A Creator’s Journey from Army Greens to Chef’s Whites
Chris @authentic_traveling is on a quest to share a community-first perspective of the world.
Read More
Thinking Beyond Conversions: How a Brand Lift Study Benefits Brands and Creators Alike
Brand lift studies benefit creators and brands alike. Providing the access to the data required…
Read More
The Uncharted Benefits of Marketing AI Automation and Generative AI
AI is a buzzword but AI is much more than just a buzzword. It’s hard…
Read More
Best Marketing Podcasts for Marketers in 2023
Whether you’re looking for the latest and greatest marketing methods and opportunities or you just…
Read More
Grow Brand Awareness Intentionally with a Brand Lift Study
A brand lift study helps brands to create strategic campaigns that move the needle.
Read More
CPG Influencer Marketing and the CPG Brand Loyalty Shake-Up
CPG influencer marketing is the key to catch and hold audience attention in the face…
Read More
It’s All About Timing: What’s The Best Time to Post on YouTube?
BENlabs AI uncovered the best time to post on YouTube for specific content niches, with…
Read More
Dupe Culture: Understanding is the First Step to Unraveling
What is Dupe Culture? Dupe culture is reshaping the fashion industry. Indeed, when it comes…
Read More
Influencer Marketing for Older Audiences
Influencer marketing for older audiences can yield unprecedented results. Marketers need to recognize how older…
Read More
How to Create a Threads Brand Strategy
Should marketers create a Threads brand page? With Threads passing 100 million sign ups, it…
Read More
Brands That Work With Micro Influencers Look Beyond Follower Count
Big name influencers drive awareness, but brands that work with micro influencers build a more…
Read More
Insights from The Brief: Marketing Brew Summit 2023
BENlabs was a proud sponsor of Morning Brew’s The Brief 2023. Didn’t make it to…
Read More
UK Consumers Prefer Product Placement Over Traditional Ads, New Research Shows
Discover why UK consumers prefer product placement over traditional ads, and how this strategy drives…
Read More
BENlabs Introduces New AI-Powered Video Thumbnail Analyzer and Title Generator Tools to TubeBuddy Platform
The new Thumbnail Analyzer and Title Generator tools come quickly behind the launch of the…
Read More
TubeBuddy by BENlabs Unveils AI Tools to Boost Engagement with Shorts and Vertical Videos
Discover how Tubebuddy's AI-driven Suggested Shorts and Vertical Video tools are changing content creation to…
Read MoreBEN Group Is Now BENlabs, Reflecting Its Innovative Use of AI to Connect Brands and Creators With Key Audiences Through Engaged Human Attention
Global tech leader in leveraging data and artificial intelligence in media and entertainment embraces a…
Read More
3 Tips for Creator Campaigns in Tech
Driven by a new wave of stay-at-home tech that emerged during the pandemic—spanning health and…
Read More
3 Tips for Creator Campaigns in Retail
As the online retail space gets more crowded, brands are leaning on creators to expand…
Read More
22 Gaming Creators Brands Should Have on Their Radar
Learn more about some of the gaming industry’s top creators. A new brand partnership in…
Read More
BEN Group Unveils a Suite of New AI Driven Creator Economy Tools
BEN Group Unveils a Suite of New AI Driven Creator Economy Tools
Read More
4 Tips for Producing Standout Holiday Creator Campaigns
You’ve probably already seen Christmas decorations on shelves at your local store. Believe it or…
Read More
Affiliate Marketing Versus Creator Partnerships: What’s Right For Your Brand?
Collaborating with creators is now table-stakes for brands: 90% of them believe working with creators…
Read More
More Than Just A Product: Here’s Why Your Brand Values Matter
From Nike partnering with civil rights icon Colin Kaepernick to Victoria’s Secret’s recent pro-women rebrand,…
Read More
AI Can’t Replicate Creativity—But It Can Improve It
In the world of influencer marketing, creative AI can aid both sides of the industry…
Read More
3 Ways AI Can Power Your Next Influencer Marketing or Product Placement Campaign
AI connects brand marketers and creators at scale, identifying potential relationships built on authenticity, intersectionality,…
Read More
BEN Group Closes H1 2022 With Continued Growth, Client Expansion, and AI Patents and Breakthroughs
The Company Continues to Hit Major Business Milestones, Drive Innovative Solutions for its Clients, and…
Read More
BEN Group Starts 2022 with Continued Business Growth, Global Client Expansion, and AI Breakthroughs
The Company Continues to Hit Major Business Milestones, Drive Innovative Solutions for its Clients, and…
Read More
Meet the Team: VP Vanessa McCullers Gets Transparent About DEI at BEN
BEN’s VP of DEI and Strategy shares her passion for the work and talks about…
Read More
Partnering with Celebrity Influencers: Tips for Brands
Discover how to successfully collaborate with celebrity influencers to drive awareness, engagement, and amplify your…
Read More
Books, Content, and Food Suggestions for Black History Month
February 1st marks the first day of Black History Month. Though we recognize the contributions…
Read More
BEN Group Celebrates End of 2021 with Viral Social Impact Campaigns and Continued YoY Business Growth
The Entertainment AI Company Welcomed New Hires and Clients, Continued its Mission to Empower Creators,…
Read More