Case Studies
Music
BENlabs Drives Cultural Impact for Durex with Music and Influencer Brand Integrations
Discover how BENlabs helped Durex achieve innovative brand integrations in music videos, festivals, and influencer…
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Sexual Wellness Brand Hits the Right Notes with Cardi B
How did VUSH garner over 69M views on YouTube in just 30 days?
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When Stars Align: Durex and Lil Nas X
About Reckitt Reckitt is more than a company. It’s a growing community of 40,000+ diverse,…
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Durex Taps into LadyLand Festival for Powerful Activation
BEN leveraged relationships with creators to celebrate the event and raise awareness of Durex’s inclusive…
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Kate Spade New York taps into the power of song and dance for massive awareness
BEN cleared songs for two global Kate Spade New York spots and secured rights for…
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Music Clearances for YouTube original – Coachella: 20 Years in the Desert
BEN provided Goldenvoice productions a one-stop music solution and simplified licensing for their documentary "Coachella:…
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Visible launches within music videos, reaching new audiences with 59 million views in 30 days.
Launching Visible within music video to reach new audiences.
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Proximo boosts awareness with over 500 million views from 20 music integrations.
Proximo tasked BEN to align its portfolio of brands with music related content to increase…
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Song selection sets the tone for an affecting, introspective GAPBody Love campaign.
Song clearance for the GAPBody Love Your You campaign.
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Music-driven activations secure more than 224 million impressions for Freixenet.
BEN executed music driven activations throughout the year
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