About Spotify
Spotify is a digital music, podcast, and video service that gives you access to millions of songs and other content from creators all over the world.
Client Location
Stockholm, Sweden
Campaign snapshot
73%
lift in unaided Brand recall
16%
lift in Brand momentum
12%
lift in agreeability with target demo that Spotify is worth paying for
THE CHALLENGE
Spotify partnered with BENlabs to integrate into content and reach audiences otherwise unreachable through traditional advertising. Authentic in-content integrations helped the brand reach multiple niche audiences while showcasing Spotify’s latest product offerings.
Spotify in Reba McEntire’s Christmas in Tune
