results snapshot
15%
Lift in Positive Momentum
93%
Unaided Brand Recall
72%
Increase in Brand Sentiment
The Challenge
Proximo Spirits is a global icon among spirit brands, perhaps best known for distributing Jose Cuervo — the world’s top-selling tequila. Proximo came to BENlabs for integration opportunities in pop culture content that would drive KPIs specific to the many brands in its portfolio. The campaign delivered on all of these by generating awareness and relevancy while creating desire for their products as part of authentic moments in entertainment. BENlabs worked with content partners across late-night, music, and streaming-TV spaces to identify organic on-screen moments perfect for reaching and engaging Proximo’s global audience.
