THE CHALLENGE
BENlabs was tasked with integrating the Pernod Ricard portfolio into culturally relevant content across the global landscape. The primary goal was to raise awareness and brand preference among their core consumers around the globe while showcasing the unique qualities of 16 priority, premium spirits brands. Catering to individual brand needs to meet the goals and objectives of each brand company.
THE APPROACH
Over the past 2 years, BENlabs has worked to build relationships around the globe with key content stakeholders and unlock new opportunities to build a presence and affinity with new audiences in key market territories. By leveraging deep-rooted relationships and data-driven recommendations, BENlabs was able to identify new partnerships and content opportunities that have a vast reach and appeal in multiple countries, allowing to build mass awareness and brand preference at scale.
Through a strategic product placement campaign, BENlabs successfully executed 114 integrations across 54 unique pieces of content. Delivering over 1 billion impressions across 38 countries. Overdelivering 7x the guaranteed impressions. The campaign increased two KPIs significantly for Pernod Ricard brands – Positive Momentum (+14) and Consideration (+6) with 37% of respondents having a more positive opinion of the brands after viewing the integration.
THE RESULTS
1.0B
Impressions Globally
+37%
Lift In Positive Brand Opinion
+6%
Lift in Purchase Consideration
