results snapshot
94%
of exposed viewers 18-34 spent more on their purchase
65%
of the audience was more likely to buy Orbit gum
3x
spending from purchasers who saw 3 integrations
The Challenge
Orbit tasked BENlabs with broadening Orbit’s reach to build brand preference amongst Gen Z audiences. Through a strategic Product Placement campaign, BENlabs drove impact for Orbit chewing gum across their target consumer resulting in increased brand awareness and sales.
