Client Description
Frito-Lay is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips, Lay’s and Ruffles potato chips, Rold Gold pretzels.
Client Location
Plano, Texas
Platform
Broadcast, Streaming, Film, Promo Executions
results snapshot
viewers used positive attributes to describe Frito-Lay integrations
of viewers considered Rold Gold as a go-to snack
Portfolio Takeover - Owning the Snacking Space
The ASK
As one of the most powerful brands in the snack market, Frito-Lay hopes to utilize meaningful product placements to maintain relevancy with a younger audience and stake claim in the non-ad-supported space.
The Opportunity
Highlighting the Frito-Lay portfolio across non-ad and ad-light content allows for the seamless integration of products into curated entertainment experiences appealing to the sensibilities of the brand swimlane and creating a consensus between character and consumer.
