To achieve this, Forever 21 partnered with BENlabs, leveraging AI-driven audience analysis and influencer matching to ensure the campaign reached the most receptive consumers.

Audience Cluster Analysis

Using BENlabs AI, the team identified key audience clusters at the intersection of sports fandom and fashion. Instead of relying solely on traditional demographic factors like age and income, AI-driven insights pinpointed communities that were most likely to engage with the Lakers collection. This data allowed Forever 21 to connect with audiences who were not only fans of the team but also passionate about fashion and lifestyle trends.

Smart Creator Matching

With the right audience clusters in focus, BENlabs used AI to identify and refine a list of 15 top-performing content creators who aligned with Forever 21’s brand values. These influencers had strong connections with the target audience, ensuring authenticity and credibility in their content.

Influencer Content Strategy

BENlabs coordinated the creation of 10 influencer content pieces, selecting creators who lived in the Los Angeles area to capture the city’s energy and Lakers fandom. Influencers were encouraged to style the apparel in their unique way, showcasing the versatility of the collection. Despite tight timelines and logistical challenges, BENlabs tapped into its extensive influencer network, ensuring reliable and high-quality content production.

One standout creator, a former Lakers dancer, brought unique credibility to the campaign. She connected so strongly with the collection that even a month after the campaign ended, her Instagram profile photo still featured her in Forever 21 Lakers apparel.