About Canva
Canva is an online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere
Client Location
Sydney, Australia
Campaign snapshot
12%
lift in Brand momentum
6%
lift in Brand rating
49%
increase in unaided recall among viewers
THE CHALLENGE
Canva turned to BENlabs to broaden reach to new audiences unfamiliar with product capabilities. A robust product placement campaign drove impact among target consumers with increased brand awareness and adoption.
