About L’Oréal
For more than 110 years, L’Oréal has devoted its energy to beauty, serving women and men worldwide, meeting the infinite diversity of their beauty desires, and doing so ethically and responsibly.
Client Location
Paris, France
Campaign platform
Instagram, YouTube
The big question
How Does a Beauty Brand Live its Ethical Beauty Ideals in Influencer Marketing?
The background
Making a Splash with Content Creators
L’Oréal wanted to make a splash with its new Biotherm Aquasource Gel. The venerable beauty brand knew that engaging the right content creators was key to making its accessible beauty message resonate with audiences.
L’Oréal tapped BENlabs and its community of over 13 million vetted content creators to help. BENlabs AI matched L’Oréal with aligned content creators and influencers, perfectly suited to introduce Biotherm Aquasource Gel to a variety of engaged target audiences across multiple social channels.
The AI
Beauty and Brains
BENlabs AI helps to make every campaign a success and it learns even more with every single engagement. Here’s how BENlabs AI helped L’Oréal achieve success with content creators.
Smart Creator Matching
BENlabs AI mines a proprietary and ever-growing database of more than 13 million qualified, verified content creator influencers from nano to mega. We surface and stack rank creators who don’t just fit a profile, they align with campaign goals and brand values. Then we make it easy to engage suitable creators at scale.
Predictive Analytics
With deep learning systems refined on thousands of successful campaigns, BENlabs AI offers actionable predictive insights all throughout a campaign. With custom algorithms for brand, goal, and strategy, campaigns and predictive insights get progressively smarter, scaling simply and successfully with predictive accuracy not possible anywhere else.
Competitive Audience Intelligence
BENlabs AI goes deep on competitors, presenting clear, actionable insights into who they’re reaching and how their messages resonate with the target audience. With this picture, brands unlock clear strategies to stand out, convert audiences, and win mind and market share.
The Creative
In the Eye of the Beholder
BENlabs AI tools uncovered the best mid-size and mega beauty and fashion influencers to share Biotherm Aquasource Gel with their audiences. Creators shared the product’s benefits, along with how and why viewers should try it for themselves.
Content creators showed how Biotherm Aquasource Gel fit into their own daily skincare and personal care routines, and shared the product in spotlight content. In addition, three top beauty gurus each received a Folli Follie Biotherm bracelet to give away, further incenting followers to interact with brand content on Instagram.
See social influencer, Lindsey Hughes, use L’Oréal Biotherm Aquasource Gel in her nightly routine.
The Result
More Than Skin Deep
With over 4.5 million views and more than 200,000 likes, and by reaching over 4 million followers on Instagram, content creators ensured that their followers would be thinking about Aquasource Biotherm Gel next time they went shopping in the skincare aisle.
