Meet BENlabs​

We’re transforming the way brands and creators connect with their audiences. With a foundation built on industry-leading expertise across product placement, influencer marketing and social media channel optimization, we leverage data-driven insights to turn moments of attention into lasting emotional connections and measurable business outcomes.

Meet BENlabs​

We’re transforming the way brands and creators connect with their audiences. With a foundation built on industry-leading expertise across product placement, influencer marketing and social media channel optimization, we leverage data-driven insights to turn moments of attention into lasting emotional connections and measurable business outcomes.

About Us

We believe in the power of entertainment to create lasting connections between brands, creators and their audiences. Our unique approach fuses storytelling and strategic insights to help our clients engage with their target audiences in meaningful, memorable ways. By interpreting data from the places where audiences are engaged the most – entertainment and social media platforms – we drive both emotional engagement and measurable business results.

We work with a roster of clients that ranges from individual YouTube creators to brands like Frito Lay, General Mills, L’Oreal, Ubisoft, or Spotify. Each of these unique customers partners with BENlabs for our strategic guidance in ensuring that their content and integrations foster deeper audience connections.

Awards

Digiday Technology Awards logo

2023 Digiday Technology Award Finalist: Best AI Tool

Best Performance Marketing Company, 2024

Global Influencer Marketing Awards logo

• 2023 Best Use of Data BENlabs and Overwolf
• 2023 Silver Award, Best Gaming Campaign

• 2021 Influencer Agency of the Year​
• 2020 Brand Awards Agency of the Year​
• 2019 EA Honorable Mention​
• 2017 Social Good Awards: Bill & Melinda Gates Foundation

ADWEEK

2021 Brand Storytelling Awards
Best Use of Brand/Product integration into existing IP
BENlabs and Old Navy

• Finalist: Social Media Data and Insights, Overwolf​
• Nomination for The Drum 2022: Best Brand/Influencer Collaboration for Durex/Lil Nas X

Check Out More News & Insights

Proving Product Placement Effectiveness: How to Measure ROI for Brand Success
Image of data and graphs floating above keyboard
How to Measure In-Store Sales Lift from Influencer Marketing
Hit Your Brand KPIs With These 4 Product Placement Strategies
Hit Your Brand KPIs With These 4 Product Placement Strategies

Want to Join Our Team?

Bring your larger than life ideas to your next role, at BENlabs. We’re innovators, bar-setters, and record-breaking hopefuls looking for a job building the future of entertainment.

Let’s create something great together

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